Kinetica was launched at the end of 2009 with a focus on education, quality and transparency. The key initial focus was a roll-out-phase in the Irish market. Since then Kinetica has launched in the UK and has been successfully established as a leading and innovative sports nutrition brand. Kinetica has gained credibility around a host of partnerships with leading teams and associations such as Leicester Tigers, London Irish and Triathlon Ireland. The heritage of the brand is linked to the roots of parent company Carbery Group, which goes right back to the1960s when it started in the dairy production business.

Before the launch of Kinetica, extensive expertise was established in a wide range of nutritional sectors including the area of sports performance. Across different food technology platforms including flavour engineering, application development and nutritional formulation, Kinetica can rely on unrivalled expertise through its parent company. Most recent developments within Kinetica include the launch of its Ready-to-Drink Protein Beverage which combines convenience, protein-based nutrition with great natural tasting flavours.